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Author Profile
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Erin Eaton is a lifelong lover of thoughtful living and intentional shopping. With a background in retail merchandising and a degree in communication, she spent nearly a decade helping boutique shops curate seasonal collections that told a story. Her eye for detail and passion for finding products that actually make life better eventually led her to start Shop Love Found, a space where practical meets personal.
Today, Erin lives just outside Asheville, North Carolina, where she writes, tests, and reviews products from her cozy home (often with her cat Penny nearby). Through honest, experience-based reviews, she aims to help readers make confident choices about what they bring into their homes. Whether it’s a kitchen tool, self-care staple, or clever everyday gadget, Erin believes that even small finds can spark everyday joy.
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