Hi, I’m Erin Eaton Welcome to Shop Love Found

Before I ever hit publish on a single review, I was the kind of person who loved discovering little things that made everyday life feel just a bit more special.

Whether it was a handcrafted mug, a surprisingly effective cleaning gadget, or a cozy throw blanket that actually held up in the wash I’ve always believed that the right product can quietly elevate the way we live.

For nearly ten years, I worked as a retail merchandiser, helping small boutiques curate seasonal items that told a story. That’s where I learned how much joy there is in finding something that feels just right.

I studied communication and consumer behavior in college, driven not by sales goals, but by a curiosity about what we buy and why it matters.

Erin Eaton
Erin Eaton

In 2025, I breathed new life into this space. Shop Love Found had once celebrated all things creative and curated, and I wanted to honor that spirit while making it more grounded and helpful.

Now, I use this blog to share product reviews that come from real use not unboxings or promos, but lived-in experiences. If I’ve tested it, I’ll tell you exactly what worked, what didn’t, and whether I’d spend my own money on it again.

I live just outside Asheville, North Carolina, in a home full of rescued furniture, rainy mornings, and a very opinionated cat named Penny. This blog is written from my kitchen table, with a cup of tea nearby and usually a half-tested gadget in sight.

Shop Love Found isn’t here to sell you anything it’s here to help you make better choices. I write for the careful buyers, the quiet researchers, the people who still check the return policy before checkout. If that’s you, I think we’ll get along just fine.

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Erin Eaton
Erin Eaton is a lifelong lover of thoughtful living and intentional shopping. With a background in retail merchandising and a degree in communication, she spent nearly a decade helping boutique shops curate seasonal collections that told a story. Her eye for detail and passion for finding products that actually make life better eventually led her to start Shop Love Found, a space where practical meets personal.

Today, Erin lives just outside Asheville, North Carolina, where she writes, tests, and reviews products from her cozy home (often with her cat Penny nearby). Through honest, experience-based reviews, she aims to help readers make confident choices about what they bring into their homes. Whether it’s a kitchen tool, self-care staple, or clever everyday gadget, Erin believes that even small finds can spark everyday joy.
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